The brands making the most progress towards their recycling goals are those that integrate sustainability into their core business strategies. Rather than treating it as a standalone initiative, they weave it into the fabric of their operations.

These companies are working closely with organisations that help plug into their existing supply chains, leveraging the principles of the circular economy to secure raw materials in a sustainable way. This approach goes beyond merely setting targets—it involves creating the infrastructure and partnerships essential to achieving those goals.

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